Sequoia Beauty is now Laurel Whole Plant Organics
Hello Sequoia Beauty fans! I know many of you so well – some of you have been using our products for years! I am so excited to share with you all that Sequoia Beauty is rebranding as ‘LAUREL Whole Plant Organics’. After April 15th, Sequoia Beauty products will no longer be made or available. Before you panic, please read the Q & A with me below about the necessary changes to our line and why I am so eager to share them with you. My heart and soul was in Sequoia Beauty and my heart and soul is still dedicated to our new line Laurel Whole Plant Organics. Love, Laurel
~ Q & A: ~
Why are you rebranding?
In 2013 we learned about another line using the name Sequoia. Since our brand grew so quickly, we knew we needed to change our name to something more unique, that would be accepted nationally and internationally.
What is exactly changing?
Our name is changing, our packaging is changing, our formulas are changing, and our prices are changing.
Why didn’t you just change the name, instead of changing everything?
I knew changing so much would be hard for our customers. But it seemed silly for us to spend so much time and money on new labels, photos, website, marketing materials just changing the name – when there’s so much I would love to change! I felt I needed to see this hardship as an opportunity to use all I’ve learned about the industry over the 4 years with Sequoia Beauty.
Why did you change your packaging specifically?
In reality our ingredients have always been VERY expensive luxury ingredients, but our packaging has never reflected that. Our packaging always reflected our products were green and organic, but never that you were buying a high quality and effective product. We hope our new packaging is a better reflection of what is inside each bottle. We also switched specifically to UV protecting glass to better protect our precious ingredients.
Why did you change existing formulas? Particularly ones that were so LOVED?!
Yes, I know!! I know!! This is such a tough one!! I knew there were things I could do to make every single formula a tiny bit better: 1)Make the products even greener/cleaner. 2)Make them more effective. 3)Make them smell more luxurious. As a formulator, I always want to WANT to use the products myself! And not that I didn’t want to use Sequoia Beauty anymore, but I found myself wanting to include new ingredients that I was learning more about. I also, ALWAYS want a cleaner and more pure product, and I’m always pushing myself to address that within our skin care. For example, when I first experimented with making our ‘creams’ into waterless ‘balms’ that required no preservation or emulsifying. I didn’t think they would be commercially accepted because of the drastic changes. But then when I tried them, I saw how effective they were and I was sold. They worked THAT much better than the creams we currently offered! They absorbed quickly and left my skin glowing and amazing — I knew by eliminating emulsifiers and preservatives (no mater how natural) I would be making a more effective product.
How did the existing formulas change?
Our creams are now balms, as explained in the question above. Most formula changes are so subtle that many of you will barely notice! I maybe added a plant or two, and most people wouldn’t typically notice that. I also brought on aromatherapist, Athena Ziegler to help me make the scents a little more luxurious, without changing the efficacy of the formulas. Lastly, on our new online store, we talk a bit about how the product is different than the corresponding Sequoia product – so you will know what changes you’ll experience.
How did the formulas stay the same?
We are still committed to Organic and Locally grown! Every single plant we use is absolutely certified organic or biodynamic with NO exceptions ever!! We use locally grown ingredients whenever possible. So please do not worry at all that we have sold out in anyway — from my heart I tell you — it is absolutely the opposite. I feel so confident in the changes, and I know when you try the products that you will love them as much as I do.
Why are the products so much more expensive?
This is a tough question too. The big issue here, very honestly, is that our products should have always been much more expensive than they were. When I first created Sequoia Beauty, I did so from my heart. I was not a business woman first, I just wanted to create these special products for people because I knew my formulas could help people’s skin. When I priced the products I looked at the other green brands at health food stores, and priced them according to that. But in reality, (as so many of your know), our products are nothing like most grocery store lines! Those all contain synthetics, water, alcohol, fillers, or conventional ingredients! By not using any water or alcohol, and by using whole organic plants farmed in the USA, there is absolutely no comparison with the cost of health food store lines to ours. Even the most expensive luxury green skin care in the country still uses water in some amounts to get their cost down. I only hope that the customers who truly saw results from Sequoia Beauty are able to take this leap with us, and understand it was necessary for our business to survive.
Is there anything else to share with customers about the rebrand?
Just that I am so excited about this!! I have now been exclusively using the Laurel products myself for over 6 months. Just from the subtle formula changes I have noticed a positive change in my own skin. I honestly believe you will all love them even more when they give them a try!